TEACH

WORK

PAN GRAMMA – MODULAR TYPEDESIGN

A modular typeface becomes an identity forming means of expression. The modular system is used in a variety of different ways exploring the tension between analogue and digital. Various medias are generated through play and experimentation. Award winning projects have emerged. 

Participants: Annika Bitzer, Elisabetha Fetsch, Sarah Hauffe, Anian Huber, Jana Krafzcyk, Manuel Schubert, Mariam Ibrahim, Anabel Gurland, Luise Garbiel, Hannah Murr, Stefanie Ritter

University of Applied Sciences, Augsburg

FRESENIUS MEDICAL CARE

Fresenius Medical Care AG & Co. KGaA is one of the world‘s leading German providers of dialysis products and dialysis services providing vital medical care for people suffering from chronic or acute kidney failure. The design of the corporate magazines and reports not only showcases figures and company goals, but also tells the story of different human destinies. 

Design Direction: hwdesign, Munich

WORK

TEACH

WACKER CHEMIE AG

The German chemical group Wacker Chemie AG operates production facilities in Europe, America and Asia. Wacker sells its products in over 100 countries. Based on the two main raw materials ethene and silicon, the group supplies a wide range of products from the construction industry to the automotive industry, and from the semiconductor market or the solar industry to bio-solutions. The corporate design draws attention to the potential, allure and appreciation of those raw materials. 

Design Direction: hwdesign, Munich

SHAPING HORIZONS

The higher education landscape focuses on top issues such as digitalisation, sustainability and inclusion. However, what do students associate with this in terms of hopes and wishes? And what is the potential here that can be unlocked for the future? Flags communicate visions of a positive global development. 

Participants: Alexandra Lobes, Lea Locher, Stephanie Maciongowski, Mariia Mitrokhina, Laura Nachreiner, Aneta Olkowska, Luisa Pantow, Pauline Rebollo, Anika Schönwetter, Sophia Schmid, David Schmitt, Paul Seethaler, Thea Pauline Staats, Anna Wagner 

University of Applied Sciences, Augsburg

WORK

TEACH

HUGO BOSS AG

The German fashion group stands for traditional craftsmanship, high tech, innovation, style and luxury. The corporate design celebrates Hugo Boss’ strong brand image across the various publications. Current topics and corporate values are being highlighted and told in surprisingly new ways. 

Design Direction: hwdesign, Munich

FINDING FUTURE

In a digital exhibition of the Transformation Design master program students display their participatory design concepts that represent a paradigm shift: less consumption, more common good. 

Participants: Sophie Biskoping, Katharina Bolz, Jan Büttner, Susanne Ciasto, Svenja Grewe, Hannah Grümpel, Angela Hotz, Jonas Jetzug, Julia Pöllmannn, Lisa Schulz, Patricia Sack, Chiara Zillich

University of Applied Sciences, Augsburg

WORK

TEACH

MARKENHOUSE

The independent branding & design agency based in Hamburg creates unique FMCG brand experiences, which inspire their customers and consumers alike. The agency‘s corporate design was created in 2014.

GOOD NEWS

Everybody is longing for Good News. Negative headlines currently dominate the press and trigger resignation and weariness. However, what we need right now is courage, confidence and visionary thinking. Students stage heterotopias for good futures. 

Participants: Alexandra Lobes, Lea Locher, Stephanie Maciongowski, Mariia Mitrokhina, Laura Nachreiner, Aneta Olkowska, Luisa Pantow, Pauline Rebollo, Anika Schönwetter, Sophia Schmid, David Schmitt, Paul Seethaler, Thea Pauline Staats, Anna Wagner​


University of Applied SciencesAugsburg

WORK

TEACH

OH... Ah! – A DICOVERY OF CHANCE

All too often we overload our time with expectations instead of simply welcoming what is coming. In this calendar, chance becomes the unexpected designer: the calendar is created based on random methods. Arbitrary success stories reveal what can happen if we keep an open mind.

Participants: Alexandra Lobes, Lea Locher, Stephanie Maciongowski, Mariia Mitrokhina, Laura Nachreiner, Aneta Olkowska, Luisa Pantow, Pauline Rebollo, Anika Schönwetter, Sophia Schmid, David Schmitt, Paul Seethaler, Thea Pauline Staats, Anna Wagner​


University of Applied Sciences, Augsburg

EHMER

The framing and gilding business has been based in Munich Nymphenburg since 1903. Today Elke Gleim leads the craft into the modern age. A new appearance and store concept was established in 2018 to make this change tangible. The corporate design communicates Ehmer’s brand values: quality, tradition and a modern understanding of imagery. The picture concept was realized by Silvia Berès.

WORK

TEACH

GMUND COLORS

The studio event „Blue Hour“ by GMUND invited the attendees to an inspiring evening of discussions. The poster series design for the event introduced the new GMUND COLORS paper and anticipated the atmosphere of the evening. The metamorphosis of the letters through light refers to processes of transformation. The poster series was awarded by the Type Directors Club, amongst others. 

Design Direction: hwdesign, Munich